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Think Your Leads from Search are Low Quality? | Part 3
How To Determine If You're Improving So you’ve implemented several of our suggested strategies to improve your search leads, but how do you know if you’ve really improved? We encourage our clients to add two fairly simple metrics that are specific to search leads to...
Think Your Leads from Search are Low Quality? | Part 2
How Your Company Can Improve Its Response Now that we’ve established the unique nature of search leads and reviewed some common issues that prevent companies from realizing their full potential, here are some easy internal fixes that can have an immediate positive...
Think Your Leads from Search are Low Quality? It Could Be Your Response | Part 1
Common Mistakes Most Companies Make and How to Correct Them When speaking with companies regarding the overall quality of the leads they receive via search (whether organic or paid), I hear common complaints. Examples include: “The leads come in and we respond, but...
Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1
Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It’s the method by which you’ll gauge budget, approach, revisions, and a host of other deciding factors. Whether your reps are instructed to...
The Fallacy of Search Engine Marketing Only
Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same search engine and internet marketing methods that we deliver to our...
Too Much Traffic? Too Many Leads? Try Search Engine Optimization.
Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by...
Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company
“I want to be number one on Google for (insert hyper-competitive keyphrase here).” It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or...
Prepare for Successful PPC Campaigns Before You Pay for a Single Click
As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be “tweaked” into success, because they were not built on...